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Trigger A Sale By Pressing The Right Buttons In Your Audience’s Brain

Primal Activation Phase 1

Before anyone decides anything, the older part of the brain decides whether to keep watching. Name the symptom they live with and the enemy you share, and the amygdala marks it urgent. This phase buys you the attention.

Emotional Activation Phase 2

The limbic system decides what the outcome is worth. Show them the gap between what they are doing now and where they want to be, and the anterior cingulate throws a prediction error they cannot look away from. Your authority answers that gap, their identity claims it, and interest turns into wanting.

Rational Activation Phase 3

The prefrontal cortex needs to justify the decision, so it goes looking for a reason to say no. Overcome the objections before they land, then leverage your results to drop the perceived risk, and they buy.

Write My Content
The Eight Buying Triggers

Exactly What Creative Will Make Your Audience Buy

Connect With Symptoms

Primal

Name the symptom they live with and have stopped talking about, and the anterior insula lights up, the region that tracks what the body is doing. The amygdala marks it urgent before they decide whether to keep watching.

Overcome Objections

Rational

An unanswered objection sits in the anterior cingulate cortex, the brain’s conflict detector, and it keeps firing until somebody resolves it. Handle it in the content and they arrive at the call without it.

Narrate Desired Outcomes

Emotional

Describe the outcome as a scene and the hippocampus builds it like a memory pointed forward. The ventral striatum prices that outcome as reward, which is where interest turns into wanting.

Villain And Differentiation

Primal

A shared enemy runs through the amygdala and the medial prefrontal cortex, the part that sorts people into us and them. They put you on their side of that line before they compare you to anybody else.

Elevate Authority

Emotional

Real expertise quiets their own valuation circuit. The ventromedial prefrontal cortex hands the math to you instead of running it again, so deciding costs them less.

Results

Rational

Proof drops the uncertainty signal in the orbitofrontal cortex and the insula, the part of a decision that feels like risk. Lower the risk and the nucleus accumbens is free to price the upside.

Tap Into Identity

Emotional

Use their own language back and the medial prefrontal cortex and the precuneus switch on, the pair that handles thinking about yourself. Anything processed there is remembered longer and defended harder.

Speak To Gaps And Mistakes

Emotional

Point at the gap and the anterior cingulate throws a prediction error, the mismatch it fires when reality breaks the model they were running. Dopamine follows the mismatch, which is why they cannot look away.

Custom Neuropsychology Backed Creative, Delivered Weekly

We build a custom dataset for your business, over 5,000 data points, from direct quotes to competitor analysis. That tells us exactly what your audience needs to hear in order to buy, and it positions you as the obvious choice in your industry. Every piece of creative we write activates one of the eight buying triggers to produce an intentional response in your audience’s brain. Then our custom algorithm analyzes the performance of your creative against tens of thousands of data points each week to double down on what your audience responds to and optimize conversion for all future pieces of creative.

  • Brand Identity & Positioning
  • Market Research
  • CONVERTS™ Map
  • Neuromarketing Creative
  • Attribution Data
See Results From Our Creative
CLIENT LISTS / NEW CLIENT [TEMPLATE] AgentsBrain²Share
# Channel Content Pipeline Content Schedule Milestones Client Assets + View
Group: Production Stage Filter Sort + Creative
NameContent Style CONVERTS TriggerProduction StagePublish Date
Batch 12 · 40 Pieces
Concept Name Here B-Roll + Text Connect With Symptoms Internal Review Mon, Sep 7
Lorem Ipsum Dolor Sit Amet Talking Head Elevate Authority Internal Review Tue, Sep 8
Consectetur Adipiscing Elit B-Roll + Text Speak To Gaps Scripting Wed, Sep 9
Sed Do Eiusmod Tempor Carousel Results Scripting Thu, Sep 10
Incididunt Ut Labore Talking Head Villain + Differentiation Finalized Fri, Sep 11
Dolore Magna Aliqua B-Roll + Text Narrate Desired Outcomes Finalized Sat, Sep 12
Internal Review
Client Copy Approval
Ready For Footage
Editing
Creative ▾

Concept Name Here

Ask Brain² to research this, create a presentation or catch me up
Status In Progress Assignees Client
Dates Start → Today
Text On Screen:

Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod tempor.

▾ Fields From Creative 13
CaptionLorem ipsum dolor sit amet, consectetur…
Publish Date8/12/26
Content FormatShort Form Video ▾
Content StyleB - Roll + Text ▾
CONVERTS™ TriggerOvercome Objections ▾
Production StageClient Copy Approval ▾
Video Duration43 seconds
Scripting
Internal Review
Internal Revisions
Finalized
Client Copy Approval
Client Copy Revisions
Ready For Footage
Ready To Edit
Add subtaskCreate checklistAttach file
Activity

You set CONVERTS™ Trigger to Overcome Objections

You set Content Style to B - Roll + Text

You changed Production Stage to Client Copy Approval

Client

Lorem ipsum on the opening line, can we make the middle section a little tighter?

Reply
Laney Media

The update has been made. Let us know your thoughts.

Write a comment…
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Connect With Symptoms7
Elevate Authority8
Speak To Gaps9
Results10
Villain11
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Narrate Outcomes14
Connect With Symptoms15
Tap Into Identity16
Overcome Objections17
Results18
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Elevate Authority21
Speak To Gaps22
Villain23
Connect With Symptoms24
Narrate Outcomes25
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Tap Into Identity28
Results29
Overcome Objections30
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Installing the system
01Configuration

Your brand, your offer and the system set up end to end.

02Lead Generation

The creative that puts the right people in front of you.

03Revenue Actualization

Turning attention into booked calls and closed revenue.

Portal Tour
3 resultsNo filters applied
Phase

Configuration

Your brand, your offer and the system set up end to end.

6 processesView
Phase

Lead Generation

The creative that puts the right people in front of you.

9 processesView

All Assets / Office Hours

Office Hours

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Organic Creative Office Hours

Tuesday, September 29 · 2:00 PM – 3:00 PM

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11amNew Client Orientation
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Streamline Your Production Process.

By installing our system into your business, you receive access to SOPs and live support to improve your creative quality and the workflows you need to spend only 1 to 2 hours a week on marketing.

Access The System

Seamlessly Move Viewers From Discovery To Purchase.

Produce proven creative that’s engineered to trigger a specific response in your audience’s brain and take control over your metrics.

Reach

1.2M

Last 30 Days

Profile Traffic

176.4K

14.7% Of Reach

Conversion Rate

14.7%

Reach To Profile Traffic

Link In Bio Taps

8,996

5.1% Of Profile Traffic

Comment CTAs

35,760

3% Of Reach

Interest Rate

25.4%

Taps Plus Opt Ins

Sales Calls Booked

1,343

3% Of Interest

Show Rate

81%

Of Booked Calls

Close Rate

44%

Live Calls

Write My Content
LM Revenue Dashboard
Last Synced 6:17 AM · 960 Leads
This Week Last 7 Days Month To Date Quarter To Date Last 30 Days
ROAS8.2xBlended In Range
Applications1,48094 This Week
Calls Booked41228% Of Applications
Avg Lead Quality7.4 /10Scored On Revenue
Revenue$564,280181 Closed
Trends
Daily
Daily
Weekly
Lead Quality Calls Booked Revenue Ad Spend

Real Words From Real Clients

#Client Results
ChannelWins And Results
6FS Client

We are at 37 views & 4 submissions.

Laney Media Team

4 applications out of 37 views is a 10.8% conversion, and at that rate 1,000 views works out to 108 applications. That is the pace worth holding onto as reach grows, since the conversion itself already works.

7+ Client

We’re at $140k new sales for the month!

Laney Media Team

$140,000 in new sales this month is a 28x return on investment. That figure alone is more than a full month of what you pay us, so the rest of what lands this month is on top of that.

6FS Client

My reel from 4 days ago, 110k views.

Laney Media Team

That reel pulled 110,000 views in 4 days. Reach at that level is what makes a concept worth pushing further before any paid spend backs it.

Client

I got 350 new followers and my traffic spiked.

Laney Media Team

350 new followers means the content is putting their symptoms into words closely enough that people see themselves in it and follow. That's the audience research doing its job, the language is landing.

5FS Client

As soon as I implemented that I booked 2 calls.

Laney Media Team

2 calls booked. Now show rate matters most, since more opportunities to sit in front of a lead is what drives revenue from here.

6FS Client

The conference at $30k, 3 weddings at $8k, one at $11k and the fifth at $4k.

Laney Media Team

$69,000 booked across the conference and 4 weddings, a 13x return on investment. Cash collected is worth tracking separately from that total from here, since the two numbers don't always move together.

Client

One of my reels went viral, 90k views on TikTok.

Laney Media Team

That reel hit 90,000 views on TikTok. Reach like that means the concept is worth watching for the buying triggers doing the work, since visibility alone doesn't convert unless the message is engineered to.

6FS Client

This reel activated, I got 5 new followers from it.

Laney Media Team

5 new followers from that reel. Each one is a symptom match, someone who saw their own words in the content and followed, which means the audience research is landing.

5FS Client

Booked 2 calls as soon as I implemented the DM tweaks.

Laney Media Team

2 calls booked from the DM tweaks. Now the DM response rate tells us where people drop off before booking, so we can see if that step needs more work or if it's already converting cleanly.

6FS Client

Historically not a high month, but just finish at $47,450 in sales this month.

Laney Media Team

$47,450 against a historically slow month is a 9x return on investment, and it clears a full month of what you pay us on its own. Worth checking cash collected against that sales figure next, since the two don't always land the same.

Client

90k view video brought 200 DMs asking for my framework.

Laney Media Team

200 DMs asking for the framework is a strong link tap signal, it tells us the interest is there to capture real volume of leads. Next is DM response rate, to see where people drop off before they'd book a call.

6FS Client

And I made a $30k month for May- woohoo!

Laney Media Team

$30,000 in May is a 6x return on investment. That's cash already sitting ahead of what a single application or close rate could tell you, worth confirming what actually landed versus what sold.

7FS Client

I have made 3,300 today so far with 1 more sales call to go.

Laney Media Team

$3,300 today with 1 call still to go. At 1 call a day that is a 30 a month pace, and show rate is what decides how much of that pace turns into revenue.

6FS Client

The booking slump is over. 5 new weddings AND a conference paying me $30k for 3 days.

Laney Media Team

5 weddings booked plus $30,000 from the conference is a 6x return on investment. With multiple offers landing at once, the same audience understanding is clearly carrying across both.

5FS Client

I also just booked in 2 more calls with the tips you gave me.

Laney Media Team

2 more calls booked. Application completion rate is worth checking next, since that step alone can be costing you booked calls or adding them for free.

6FS Client

The booking slump is over, I will have signed on 5 new weddings AND a conference paying me $30k.

Laney Media Team

5 new weddings plus the conference at $30,000 is a 6x return on investment, and it clears a full month of what you pay us on its own. The slump breaking now means the concept behind this run is worth watching closely as you book the rest of the season.

6FS Client

37 views and 4 submissions, I can’t tell you how excited I am.

Laney Media Team

4 applications out of 37 views is a 10.8% conversion, and at that rate 1,000 views works out to 108 applications. DM response rate is what tells us next how many of those hands raised turn into booked calls.

6FS Client

I got 12 new followers from one reel and this reel is blowing up.

Laney Media Team

12 new followers from that reel. A follow means the algorithm put it in front of more than the usual 2% it shows your audience at any given time, so this concept is worth building on.

6FS Client

Booking slump is over: 5 new weddings and a $30k conference.

Laney Media Team

The slump breaking with 5 weddings and a $30,000 conference booking puts revenue at a 6x return on investment. Both offers landing together shows the audience understanding behind the content works across different parts of what you sell, not just one.

7FS Client

2 leads I didn’t close in October are liking my Black Friday post.

Laney Media Team

2 leads from October are engaging with your Black Friday post. That's retargeting doing its job, content pulling back people who already showed interest so they're back in reach when the offer lands.

7FS Client

My Instagram account grew by more than 5k followers in the last 18 hours.

Laney Media Team

5,000 new followers in 18 hours is a big jump. Each follow is a symptom match, the content said something back to people in their own words closely enough to make them stay.

7FS Client

Final monthly report for April was $27,400 sold.

Laney Media Team

$27,400 sold closes out April. That figure clears a full month of what you pay us, and the touchpoints built this month keep working on the audience that has not bought yet.

Client

We have had success with the 2 call system: 8 completed calls and closed 5.

Laney Media Team

5 closed out of 8 calls booked is a 62.5% close rate. That is lead quality doing its job, prospects matching what you sell, and it's the lever worth pulling again to turn more of those booked calls into revenue.

Client

We’ve grown from 6k followers to 37k and this week I booked 11 sales calls.

Laney Media Team

11 calls booked this week runs at a 44 a month pace. Show rate decides how many of those turn into revenue, and that's the number to watch next as the audience keeps growing.

6FS Client

I undersold to one because I really only think she needed a portion of my offer but still made $23,735 in tw.

Laney Media Team

$23,735 in two weeks is a 4x return on investment, clearing a full month of what you pay us in that time. Undersold or not, that same audience understanding is what carries into the next offer without starting the research over.

6FS Client

The reel is now at 79k and I have 7 new followers from it. Seems like a WIN.

Laney Media Team

7 new followers off that reel. Each follow means the content matched something viewers already feel in their own words, worth building on since that's what pulls people out of the 2% the algorithm normally shows.

Client

Closed all 4 calls today and made $23,735 in two days.

Laney Media Team

4 closed out of 4 calls is a 100% close rate, and $23,735 in two days is a 4x return on investment. At that pace, lead quality is matching exactly what you sell, so the next lever is booking enough calls to put more volume behind it.

Client

My broll videos have been mostly getting 2k+ views which is a huge improvement.

Laney Media Team

2,000+ views on the broll videos consistently now. That's reach doing its job, enough people seeing the content each month to hit your revenue target, so the next thing to check is whether profile views are converting at the rate you need.

Client

I ’think’ I just got another yes and I have 2 calls booked for the rest of the week.

Laney Media Team

2 calls booked for this week. That's DM response rate working, enough people raising their hand to see where any drop off happens before a call actually gets on the calendar.

6FS Client

Over $20K of MRR locked in for the next 6 months.

Laney Media Team

$20,000 in MRR locked for 6 months is a 4x return on investment, and that first month alone clears what you pay us. Locked in for 6 months means that return compounds every month after without new work to earn it again.

Client

I’ve gained over 7k followers in the last 30 days and gunning to hit 10k total this week.

Laney Media Team

7,000 new followers in 30 days runs at a 28,000 a month pace if that holds. Each follow is a symptom match, meaning the content is putting the audience's own words back in front of them at scale.

Client

Two closes in a day, 100% close rate. I’m going to be your best zero to hero success story!

Laney Media Team

Two closed in a day at a 100% close rate. That's the close rate lever holding at its strongest, every call you get on the calendar converting straight to revenue with no volume needed to back it up.

7FS Client

Guess who just officially hit $20k in contracted sales for this month?

Laney Media Team

$20,000 in contracted sales this month at a 4x return. That return is the easy lever, proof there's more revenue available right now without spending more to get it.

6FS Client

Three different companies took my money and gave me nothing. Then this happened: 260,000+ views.

Laney Media Team

260,000 views is what the concept testing looks like before any ad money moves. Whatever worked in these views becomes the only creative you'd pay to scale, so nothing here got spent finding out what works.

Client

It took me three months to get 50 followers on Instagram and I got 300 followers in three days on TikTok.

Laney Media Team

300 new followers on TikTok in 3 days. That's a follow rate worth watching since a follow means the content mirrored something viewers already feel, and it points to which platform can carry more of the growth work.

7FS Client

A hot lead that ghosted came back and she’s making $13,000.

Laney Media Team

$13,000 clears a full month of what you pay us on its own. That lead sitting quiet after first contact is the touchpoints doing their work in the background until she was ready to say yes.

7FS Client

Ok I just did my calls I have 1 more sales call to do still And I’ve already sold 3,800 just today I made.

Laney Media Team

$3,800 today with 1 call still on the books. That is 1 call a day, a 30 a month pace, and close rate is what turns that pace into revenue at volume.

Client

Viral formula brought 15 applications worth $12,500, booked out to May.

Laney Media Team

15 applications and $12,500 booked out to May is a 2x return on investment, and that figure alone clears a full month of what you pay us. Booked out that far means the pipeline is running ahead of the calendar, not just the month.

6FS Client

Got 12 new followers from one reel and this other reel I am finally getting comments this reel is blowing.

Laney Media Team

12 new followers from that reel, and the comments picking up on the other one. Both are a follow and comment match, meaning the content mirrored something those viewers already feel about their own problem.

6FS Client

I just closed a $12,000 contract in my DMs.

Laney Media Team

$12,000 closed straight from the DMs is a 2x return on investment, clearing a full month of what you pay us. That's the audience's own words coming back to them in the content, then the conversation doing the rest.

Client

The content has been great obviously, we’ve grown from 6k followers to 37k and I have hundreds of DM leads.

Laney Media Team

37,000 followers from 6,000, with hundreds of DM leads sitting alongside it. That volume of hands raised tells you where the drop off happens before a call gets booked, which is the next thing to watch.

6FS Client

I just closed a $12,000 contract in my DMs, paid & contracted!

Laney Media Team

$12,000 closed and paid in the DMs is a 2x return on investment, clearing a full month of what you pay us. The conversation closed it, but the content did the work of the 7 to 14 touchpoints before that DM even opened.

Client

I got 2 booked calls from the event last night 21 registrations, 7 people showed up and then 2 booked calls.

Laney Media Team

21 registrations to 7 shows to 2 booked calls. That show rate tells you how many opportunities you're getting to close, and more opportunities on the calendar is what drives more revenue.

5FS Client

One DM tweak and I booked 2 calls.

Laney Media Team

2 calls booked off that DM change. That tells us where leads were stalling before a call got booked, and it's the easy fix to raise how many hit the calendar next.

Client

2 new clients in, 4 members joined.

Laney Media Team

2 new clients and 4 members joined from this. Two different offers converting off the same content means the audience understanding behind it carries across what you sell, not just one product.

7FS Client

September hit $10,810 after 6 weeks working together.

Laney Media Team

$10,810 in September clears a full month of what you pay us, inside the first 6 weeks. Reach was already there before this system, so the difference is content engineered to convert that visibility instead of just adding to it.

Client

Just hit 5k followers on Instagram.

Laney Media Team

5,000 followers on Instagram now. Each follow is a symptom match, meaning the content said something back to viewers in their own words about a problem they already feel.

Client

One month on Pinterest, hit 12k views.

Laney Media Team

12,000 views on Pinterest this month. That's reach showing up on a new platform, and reach is the first check on whether you're in front of enough people to hit your revenue target from here.

7FS Client

Great sales day with only 2 sales calls.

Laney Media Team

2 calls booked and a great sales day off them. With that few opportunities on the calendar, close rate is doing the heavy lifting, so it's worth watching as the lever for more revenue next.

6FS Client

I had a consultation last night and booked a $10k package from a planner referral, just so you know.

Laney Media Team

A referral converting into a $10,000 package brings in 2x what you pay us for the month, paid back in one consultation. That's Results and Overcome Objections doing their job in that room, since a referral walks in already trusting you and just needs the evidence to close.

Client

Brought in 4 leads from a video this weekend.

Laney Media Team

4 inbound leads from that video this weekend. That's link taps and comment opt ins doing their job, telling you whether interest is coming in at the volume you need to hit your revenue target.

Client

3k sales, signed 2 new clients in one morning.

Laney Media Team

$3,000 and 2 new clients in one morning clears a full month of what you pay us before lunch. Two clients from one morning means the offer rate and close rate are both working, and that's the pace worth protecting as volume grows.

7FS Client

Coaches took her from $1K a month to $10K last month.

Laney Media Team

$10,000 last month against $1,000 before clears a full month of what you pay us on its own. That kind of jump usually means the trigger that was stalling the viewer is now firing, worth watching which one moved.

Client

2nd post brought in over 2k views and counting.

Laney Media Team

2,000 views on the second post means the algorithm is already pushing it past that usual 2% slice of your audience. That kind of reach is the first check on whether enough people are seeing this to hit your revenue target.

7FS Client

Great story today for 25 new leads today alone.

Laney Media Team

25 leads today runs at a 750 a month pace if that holds. Link taps and comment opt ins tell you whether that's enough volume to hit your revenue target, and lead volume at this rate is the number worth watching next.

6FS Client

We just closed our first $6K program since working with you.

Laney Media Team

$6,000 on the first program since we started clears a full month of what you pay us. That's the audience research and the 8 triggers working on a new offer without starting the research over.

Client

Viral formula TikTok hit 100k+ views overnight.

Laney Media Team

100,000 views overnight is reach, and reach is the first check on whether you're in front of enough people to hit your revenue target. Visibility alone converts nobody, so profile views and link taps are what to watch next on this one.

7FS Client

Booked in 3 calls so far today with past clients.

Laney Media Team

3 calls booked with past clients today runs at a 90 a month pace if that holds. Past clients booking back in is Results and Overcome Objections already proven in that relationship, the calls now just confirm what they already know.

Client

Received 2 inquiries and booked both appointments.

Laney Media Team

2 inquiries came in and both turned into booked appointments. That's DM response rate showing where leads move to a call instead of stalling, which is the spot worth watching next.

6FS Client

66 views, 9 subs, 2 calls booked off the form today.

Laney Media Team

2 calls booked off 66 views is a 3% conversion, and that pace puts 1,000 views at 30 calls. DM response rate and show rate are the levers to watch next as volume scales.

Client

Brand new Pinterest account hit 14K views in 5 weeks.

Laney Media Team

14,000 views in 5 weeks on a brand new account is real reach this early. That volume is what starts putting real touchpoints in front of your audience, which is what has to happen before anyone considers buying.

6FS Client

$2,000 cash collected, $4,000 closed, 5 calls booked.

Laney Media Team

5 calls booked with $4,000 closed and $2,000 collected already clears a full month of what you pay us. Offer rate and close rate are both working here, and DM response rate is worth watching next as call volume grows.

Client

One week of repurposing, 100k+ views on some TikToks.

Laney Media Team

100k+ views across those TikToks in one week of repurposing. That's the kind of volume where someone can binge 25 pieces on your profile after seeing just one, which is the exposure ads alone don't get credited for.

Client

3 qualified leads in 4 days versus 3 in a whole month.

Laney Media Team

3 leads in 4 days runs at 22 a month at the same pace. DM response rate and application completion rate decide how many of those 22 turn into booked calls, worth watching as volume climbs.

Client

Now at 23k followers, found her voice, raising prices.

Laney Media Team

23,000 followers means 23,000 symptom matches, people who saw their own inner dialogue in your content and recognized themselves in it. That's the audience raised prices can hold, since they came in already feeling understood, not just counted.

Client

Passed 5k followers from 600, many converted to calls.

Laney Media Team

5,000 followers gained, and several already turned into booked calls. That's the DM response rate doing its job, moving interest to a scheduled call instead of letting it stall out.

Client

Threads going ballistic, 1.4M views and 4 calls booked.

Laney Media Team

1.4M views and 4 calls booked off that Thread. That's offer rate worth watching next, since it'll show whether the leads coming in match what you sell.

Client

Going viral on Threads, 331K views in the last 30 days.

Laney Media Team

331,000 views on Threads in 30 days is reach at real scale. That's the visibility that has to happen before the message can convert anyone, so profile views is the number to watch next.

Client

Over 20k views in less than 24 hours and another booking.

Laney Media Team

20,000 views in under 24 hours and another booking off the back of it. That's show rate in play, since more opportunities on the calendar is what drives the revenue from here.

Client

Took in about 12 new clients since the start of the month.

Laney Media Team

12 new clients signed is close rate and cash collected both moving. Worth checking that cash collected matches the sales number, since those two can tell different stories.

Client

200k views within two hours using the formula, up from 50.

Laney Media Team

200,000 views. The algorithm only shows your content to 2% of your audience, so most of that is new people.

6FS Client

Repurposed reel beat the original and brought 7 new followers.

Laney Media Team

The repurposed reel outperforming the original brought in 7 new followers. Each one is a symptom match, someone who saw their own inner dialogue in that content and recognized themselves in it.

7FS Client

You crushed it in November: 45K views, up 41%, 6.9K followers.

Laney Media Team

6,900 followers out of 45,000 views is a 15.3% conversion. Each follow is a symptom match, meaning the content said something back to viewers in their own words and enough of them recognized it to stay.

Client

4 TikToks over 20k views, Pinterest results within 10 minutes.

Laney Media Team

4 TikToks past 20,000 views, with Pinterest results inside 10 minutes. That kind of speed on Pinterest points to strong symptom match already built into the content, and stacking a second platform onto the same creative extends reach without new research.

Client

1,594 views, 177 likes, really pleased how this is performing.

Laney Media Team

1,594 views with 177 likes is profile views doing its job, turning viewers into people checking out who you are. That percentage is what tells you how many are moving toward the profile instead of scrolling past.

6FS Client

First viral post ever, 260,000+ views, after 3 agencies failed.

Laney Media Team

260,000 views is reach most agencies never got you to. The 3 that failed spent your budget guessing, this one tested the concept organically first, so what's working now is proven, not a hope.

Client

The Instagram advice is working, about 120 followers this week.

Laney Media Team

120 followers this week runs at 480 a month at that pace. Followers are a symptom match, so this shows the content keeps saying something back to new people consistently, not just in one spike.

Client

Leads massively increased, re-signed 2 clients and landed 2 new.

Laney Media Team

2 new clients signed alongside the re-signs. That's close rate moving, one of the easier levers to pull for more revenue right now.

Client

90k view video, ton of followers, 200 DMs for the VSL framework.

Laney Media Team

200 DMs off that video is your hand raisers showing up at volume. Next place to look is DM response rate, since that shows where people fall off before a call gets booked.

Client

Came back from the dead on socials, 13 calls scheduled in 8 days.

Laney Media Team

13 calls in 8 days runs at 49 a month at that pace. Show rate and offer rate will tell you how many of those turn into closed clients as the volume holds.

Client

Sold 3 accelerator spots, 22 calls and 3 DMs of leads still open.

Laney Media Team

3 accelerator spots sold with 22 calls booked and 3 DMs still open. That volume means enough people are raising a hand, and with leads still sitting in DMs, the offer clearly matches who you're reaching.

Client

Quality leads coming through! 3 calls booked this week. 1 closed.

Laney Media Team

3 calls booked this week runs at 12 a month at that pace, and the 1 close tells you offer rate is already working. Show rate is the next lever to watch as volume holds.

Client

First controversial video 500k views 100k likes, still circulating.

Laney Media Team

500,000 views on a controversial video, still circulating, means it's still active in front of new people rather than a one day spike. Profile views and link taps are what tell you how many of those viewers convert to leads.

7FS Client

580 views, 240 starts, 70 submissions, consults coming in a lot now.

Laney Media Team

70 applications out of 580 views is a 12.1% conversion, and at that rate 1,000 views brings 121 applications. Application completion rate is usually an easy lever to pull, so the consults coming in now show that lever is already working.

Client

26K views, 265 new followers, 6 inquiries, started with 65 followers.

Laney Media Team

265 new followers off 26,000 views is a 1% conversion, and the 6 inquiries out of those 265 is 2.3%. At that rate, every 1,000 followers you add brings roughly 23 inquiries, so follower growth is now a direct line to lead volume.

Client

Sold 2 high ticket spots, hit 30k followers, a video hit 1 million views.

Laney Media Team

2 high ticket spots sold and a video past 1 million views, alongside 30,000 followers now. That combination shows close rate and reach both moving, and the 7 to 14 touchpoints that content built are what got those spots closed.

Client

Stuck at 180 followers for 13 months, growth after 1.5 months of posting.

Laney Media Team

180 new followers after 13 months flat. That break means the content is finally moving people from scrolling to following, worth watching if link taps and comment opt ins pick up next since that's where lead volume shows up.

Client

2 new clients in, 4 members joined, im trying to get on 3-4 ppl new per week.

Laney Media Team

2 new clients signed and 4 members joined at once, and holding 3 to 4 new per week puts you near 8 a month at that pace. Close rate is clearly working here, so show rate is the next number to watch as call volume climbs toward that pace.

Client

Just closed another on the call tonight. Two closes in a day, 100% close rate.

Laney Media Team

Two closes in one night at a 100% close rate. That's close rate at its ceiling, one of the easier levers to pull for more revenue, and it confirms the leads coming through match what you sell.

6FS Client

3 sales calls scheduled for the next 2 weeks from the last week of content from Instagram.

Laney Media Team

3 sales calls booked for the next 2 weeks off last week's content. That's enough hands raised to hit real volume, worth watching show rate next since more opportunities on the calendar means more chances to close.

Client

Leads and sales were slow the last couple weeks but this week has been 2 calls a day and no signs of stopping.

Laney Media Team

2 calls booked. Link taps and comment opt ins tell us whether you are receiving enough interest to capture the leads you need.

Client

Hit 1K followers on TikTok.

Laney Media Team

1,000 followers on TikTok now. Each one is a symptom match, the audience research pulling from their own words so the content reflects their inner dialogue back to them, worth watching if profile views climb next.

Client

Close rate on sales calls at 80%.

Laney Media Team

An 80% close rate on sales calls. That's close rate near its ceiling, meaning the leads reaching you already match what you sell, so revenue growth now comes down to getting more calls on the calendar.

7FS Client

33 inquiries a day, sold 1,550 so far today.

Laney Media Team

33 inquiries in one day runs at 990 a month at that pace. Link taps and comment opt ins told us whether interest volume was there, and this is the proof it's landing at scale, not just on a single post.

7FS Client

187.9K views and 471 new followers in one month.

Laney Media Team

471 new followers off 187,900 views is a 0.3% conversion. That's a wide funnel with room to tighten, and profile views are the next number to watch to see how many of those viewers move toward becoming leads.

Client

224,835 views top content, 90 day view breakdown.

Laney Media Team

224,835 views on that top piece over 90 days. At that volume the content is doing the work of the 7 to 14 touchpoints on its own, worth watching if profile views are converting that reach into leads next.

Client

Reel insights 3.6M views, 1,992,104 accounts reached.

Laney Media Team

3.6 million views is reach on a scale most content never hits. At 2% algorithmic visibility per post, a number this size means the content is moving well past your existing audience into new viewers who have never seen you before.

Client

Grew IG to 40k in 60 days using Pinterest, 133,294 views.

Laney Media Team

133,294 views off Pinterest traffic drove that 40k in 60 days. That's reach doing its first job, getting in front of enough people each month to hit your revenue target, with profile views next to confirm how many convert from viewer to follower.

Client

Gained 3,637 followers, 129K accounts reached, 60.8K total.

Laney Media Team

3,637 new followers off 129K reached and 60.8K total. Followers are a symptom match, but the number to watch next is profile views, since that's what shows how many of those viewers convert into leads.

Client

7,835 views, 910 likes, 63 new followers on the latest video.

Laney Media Team

63 new followers off 7,835 views is a 0.8% conversion, so every 10,000 views brings roughly 80 followers at that rate. Each one is a symptom match, proof the content keeps naming what this audience already feels rather than guessing at it.

6FS Client

Look at these numbers! 157,592 views, 86,007 accounts reached.

Laney Media Team

157,592 views on that one. That's reach putting the content in front of a large enough audience each month, and profile views is the next number to watch to see how many of those viewers convert.

Client

261.1K views, 7.0K interactions, 715 new followers in a month.

Laney Media Team

715 new followers off 261,100 views is a 0.3% conversion. Each follow is someone whose symptoms the content named accurately enough to earn the follow, not just a view.

6FS Client

1 days left for a total week but IG is....It’s 157,592 views, 86,007 account reached, 1,175 profile visits.

Laney Media Team

157,592 views with 86,007 accounts reached this week. Reach at that scale is the first indicator, showing the content is in front of enough people each month to hit the revenue target, though visibility alone converts nothing on its own.

Client

Reel at 341K, 7.2K followers.

Laney Media Team

That reel brought in 7,200 new followers off 341K views. That's a large batch of symptom matches landing at once, worth watching profile views next to see how many convert from viewer to lead.

“We’re at $140k new sales for the month!”

7+ Client

28x Return On Investment

“Another signed, $60k recurring revenue lined up for the year”

Client

12x Return On Investment

“Filled 7 of 10 launch spots, about $28k”

Client

5x Return On Investment

“$3500 PIF! $26,500 for November so far”

7FS Client

“Launched a membership 3 weeks ago, $21k in sales today, almost 17k recurring”

Client

4x Return On Investment

“Over $20K profit this year from the social media side hustle”

Client

4x Return On Investment

“Sold out in 5 minutes, $14K day, biggest win yet”

Client

2x Return On Investment

“Viral formula brought 15 applications worth $12,500, booked out to May”

Client

2x Return On Investment

“Landed first client on a $5000 contract, then a $12,000 contract”

Client

2x Return On Investment

“Closed a $3k yesterday and a $12k today”

Client

2x Return On Investment

“September hit $10,810 after 6 weeks working together”

7FS Client

“I had a consultation last night and booked a $10k package from a planner referral, just so you know”

6FS Client

2x Return On Investment

“Biggest sales week and biggest revenue day, $6,000 in one day in cash”

7FS Client

“$2,000 cash collected, $4,000 closed, 5 calls booked”

6FS Client

“Closed two sales this week: $4K and a $3K PIF”

Client

“The conference at $30k, 3 weddings at $8k, one at $11k and the fifth at $4k”

6FS Client

13x Return On Investment

“The booking slump is over, I will have signed on 5 new weddings AND a conference paying me $30k”

6FS Client

6x Return On Investment

“August $1,500, September $10,810, first 8 days of October $5,850”

7FS Client

“We just closed our first $6K program since working with you”

6FS Client

“I just closed a $12,000 contract in my DMs, paid & contracted!”

6FS Client

2x Return On Investment

“A hot lead that ghosted came back and she’s making $13,000”

7FS Client

“$47,450 in sales this month”

6FS Client

9x Return On Investment

“We ended BFCM with $182k. Just shy of our goal, but last year was $64k in new student sales so I’m thrilled.”

7FS Client

12x Return On Investment

“This is the biggest new client sales month we’ve ever had, even bigger than when we’ve launched. New sold revenue: $89,991.”

7FS Client

5x Return On Investment

“Historically not a high month, but just finished at $47,450 in sales this month.”

6FS Client

9x Return On Investment

“Closed on all 4 calls today. I surprised myself with objection handling. Made $23,735 in two days.”

6FS Client

4x Return On Investment

“I just closed a $12,000 contract in my DMs. Paid and contracted.”

6FS Client

2x Return On Investment

“I made a $30k month for May.”

6FS Client

6x Return On Investment

“Guess who just officially hit $20k in contracted sales for this month? $13,800 collected new and $20,349 for the month of November.”

6FS Client

4x Return On Investment

“Sales are going crazy. $24k in new deals signed the last 30 days.”

6FS Client

4x Return On Investment

“Final monthly report for April was $27,400 sold. Upfront cash generated was $22,200, almost 4x the upfront cash from last month.”

6FS Client

5x Return On Investment

CONVERTS™ 5 Figure System

Custom Neuropsychology Backed Creative, Delivered Daily

$500 per month

This is a monthly retainer. Cancel at any time with 30 days’ notice.

What You Get

  • 8 concepts every week, one for each buying trigger
  • A market research report on what your audience needs to hear before they buy
  • Your own ClickUp list, where every concept is delivered
  • The full asset library: the SOPs, the templates and the training
  • Weekly office hours with a member of our team
  • Every replay, with its notes and action steps

What Happens After You Invest

  1. Your ClickUp Invite

    Once you process your investment, we will send you an invitation to your ClickUp list. This is where your creative is delivered each week and how you’ll access the asset library.

  2. Complete Your Intake

    You will complete our intake process to provide us with a clear outline of your offers, your brand, and the audience you want to reach. Everything we write starts from what you provide us here.

  3. Market Research

    We run our proprietary market research process based on what you submitted and build a research report on what your audience needs to hear in order to buy.

  4. Approve The Direction

    Read the report and approve it, or send your notes back. Once the report is approved, production will begin.

  5. 8 Concepts Delivered Weekly

    Each week, you’ll receive 8 concepts, one for each buying trigger, written for your brand, delivered to you via ClickUp. Edit anything you want, film it, edit it, and schedule it.

  6. Weekly Office Hours

    Once a week, you’ll have access to a group session where a member of our team reviews your creative performance and provides support to streamline your production workflow.

Answers

What Questions Do You Have?

Common Questions
LM Assistant Online

Getting Started

Your intake comes first, and we ask that you complete it within 72 hours. From there we run your market research and send you a research report outlining your audience profile. You review it and approve the direction, and your first concepts land in your ClickUp list that week.

Your intake and your brand foundation. The purpose is to help us understand how you naturally think, communicate, and see the world, so please do not use AI to answer. AI generated answers remove the very things that make your brand unique. The more thoughtful, specific, and honest you are, the more accurately we can represent your brand.

We believe production should not be overly time consuming, so we keep a tight workflow. You have 2 days to drop your comments on the concepts, then you record, then you edit and schedule. That runs in 1 to 2 hours a week.

The Creative

Our team writes it, in your voice. We transcribe your existing creative to build a voice profile that captures your speech patterns and the way you communicate, and as your videos go live our system scrapes the transcripts, so that profile keeps training with every batch. Kenda built the algorithm behind it, nearly 30,000 lines of code. A few steps of the pipeline run on our own custom trained LLM, and only one of them touches an open source model. That is a long way from a ChatGPT wrapper.

Talking head videos are written with talking points, and those are not meant to be read word for word. Take them as a prompt for what we want you to talk about and say it in your own words as you record. The second thing to be cognizant of: if you are here because you want to improve the conversion of what you are already posting, it is not going to sound 100% like you, because what you are doing now is not working at the capacity it could be.

Yes. You will receive talking head concepts as well as B roll with text on screen, at a ratio of 1 talking head for every 2 B roll concepts.

The Research

Your audience profile. The symptoms they are living with, the objections they need answered before they will buy from you, the desires we future pace, the identity drivers we leverage, and the knowledge gaps and the mistakes those gaps are causing. You review it and approve the direction before we write a single concept.

Our custom software pulls from a litany of different sources. Social media, YouTube, Reddit, book reviews, and high traffic search queries, to name a few. We scrape thousands of direct quotes, then analyze them through our 27 step market research process, so what you post leverages your ideal client’s own inner dialogue.

Yes. The 27 step process runs on your brand: a scrape of your creative and your competitors, your voice profile, thousands of quotes from your audience, a SWOT analysis, and the selection of your primary and secondary brand archetypes. The framework is the same for every client. Everything we put inside it is yours.

Billing And Terms

$500 per month, charged on the same date each month from the day you join. Nothing is added on top of that.

It is a monthly retainer, so you can cancel at any time with 30 days’ notice. If you want to move up to a higher level of support, say so in your ClickUp chat and we will walk you through it.

Office hours and your ClickUp chat cover almost everything, and we will not book a private call for something that can be solved in a session. When you need us for editing and scheduling for you, private advisory sessions, and higher level support, that sits at a higher tier. Upgrade within your first 3 months and we credit everything you have invested so far toward it.

Support And Access

Yes. Give us their email on your intake and we will get them access to your ClickUp list. Plenty of our clients have someone else handling the footage, the editing, and the scheduling while they record.

Once a week you have Organic Creative Office Hours. You unpack your video performance data live, get direct feedback on your filming, lighting, audio and editing, and record your concepts with live support. If the time does not work, submit your question ahead of the session and watch the replay. We highly recommend attending just to listen. What you hear in other businesses’ questions is worth the hour on its own.

It mirrors our own internal SOP library, with the same SOPs, tutorials and resources we give our internal team. Your system roadmap, every template and guide, the office hours calendar with all of the replays and their notes, and the client leaderboard, in one place.

Have Not Found What You Need?

Ask the question in your own words above and our assistant answers it from the system itself. If it cannot, a person will.